Challenge - Brand’s Meta ads were dependent only on catalogue campaigns - Old creatives failed, so agency relied on broad catalogue ads - Catalogue ads mixed categories (e.g., sarees with co-ord sets), lowering relevance - Result: weak ROAS (1.2), high RTO & cancellations (~30%)

Challenge - Heavy ad spends but weak returns (ROAS ~2) - High cart drop-offs and low product page conversions

A Case Study on Improving ROAS Through CRO and Cart Optimisation 1. Context/Background The brand was spending heavily on Facebook Ads...