Challenge - Instagram stuck at 1.1K followers in 8 years with minimal growth - Content was product-heavy, text-heavy, and poor quality influencer videos - No brand story or engaging formats, looked more like catalogue posting than branding
Challenge - Brand’s Meta ads were dependent only on catalogue campaigns - Old creatives failed, so agency relied on broad catalogue ads - Catalogue ads mixed categories (e.g., sarees with co-ord sets), lowering relevance - Result: weak ROAS (1.2), high RTO & cancellations (~30%)
Challenge - D2C site lacked differentiation vs marketplaces
Challenge - Heavy ad spends but weak returns (ROAS ~2) - High cart drop-offs and low product page conversions
Challenge - D2C site contributed only 3% of revenue while marketplaces dominated - Needed D2C growth without cannibalizing marketplace sales
Festive sales look big but margins shrink after returns, ads & commissions. Learn why D2C brands must focus on profitability, not screenshots.
COD still dominates e-commerce in India but leads to RTO losses. Learn 6 ways D2C brands can cut COD risks with tools, incentives & partial COD.
Offline pop-ups can boost D2C brands but often fail without local adaptation. Learn 5 success factors from an experienced e-commerce & digital agency.
D2C growth starts on Instagram. Learn 6 strategies for building an Instagram-first brand with content, UGC & storytelling. Tips from an e-commerce agency.
How CRO Can Improve ROAS Beyond Ads
Learn how D2C brands can price smarter during festive sales. Avoid hidden costs like returns, commissions & ads. Insights from a leading e-commerce agency.
D2C brands often overspend on website fixes. Learn how Shopify apps save lakhs vs agencies, plus 5 tips to avoid web dev mistakes. From Faihai agency.
When Marketplaces Are Booming for You, How Do You Make D2C Matter? Intro Summary What do you do when 97% of your online customers never...
A Case Study on Improving ROAS Through CRO and Cart Optimisation 1. Context/Background The brand was spending heavily on Facebook Ads...