Fashion Brand - Boosted Meta ROAS from 1.2 to 3.5 in 7 Weeks with Creative + Catalog Strategy

Challenge

- Brand’s Meta ads were dependent only on catalogue campaigns

- Old creatives failed, so agency relied on broad catalogue ads

- Catalogue ads mixed categories (e.g., sarees with co-ord sets), lowering relevance

- Result: weak ROAS (1.2), high RTO & cancellations (~30%)

Our Approach

- Fixed catalogues → built collection-wise & category-wise feeds

- Produced 20+ UGC videos and 100+ static creatives/carousels

- Tested 40+ ad variants weekly, aggressively iterating to find hero creatives

- Used hero creatives in retargeting + lookalikes, layered on prospecting learnings

- Tightened targeting → reduced audience overlap & mismatched placements

Results

- Meta ROAS improved from 1.2 → 3.5 in just 7 weeks

- RTO & cancellations reduced from 30% → 10%, driving more genuine orders

- Established a repeatable creative testing engine for consistent profitable growth

About Faihai

Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and brands, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.

Visit to know more www.faihai.in