Fashion Brand - Improved ROAS from 2 to 2.8 in 8 weeks without extra ad spend

Challenge

- Heavy ad spends but weak returns (ROAS ~2)

- High cart drop-offs and low product page conversions

Our Approach for ROAS Improvement

- Revamped PDPs with clear USPs, reviews & lifestyle imagery

- Improved offer visibility with sticky strips & auto-applied deals

- Streamlined checkout (one-click, faster load, fewer fields)- Built stronger cart recovery flows via email & WhatsApp nudges

Results

- ROAS improved from 2 → 2.8 in 8 weeks- 2.1x increase in cart recovery rate

- Profitability achieved without increasing ad budgets

About Faihai

Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and SMEs in the 0–1 and 1–10 journey, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.

Visit to know more www.faihai.in