Why Festive Returns Kill D2C Profitability and Top 7 Ways to Reduce Returns During Festive Sales
- Anvesh Sharma
- Sep 10
- 2 min read
Festive sales on marketplaces like Amazon, Flipkart, and Myntra bring huge spikes in orders. But they also bring something every founder dreads: higher returns.
In fashion categories, return rates can touch 30 percent or more during festive season. For D2C brands, this is not just a logistics issue, it can wipe out profitability.
Why Festive Returns Hurt
High return rates mean wasted logistics, blocked inventory, and poor cash flow. Even worse, returned stock often comes back in unsellable condition, leaving brands with dead inventory.
Let's look at top 7 ways to reduce returns during festive sales.
Top 7 Ways to Reduce Returns During Festive Sales
Mark Non-returnable SKUs - For categories like boxers or hygiene products, use a no-return policy.
Improve Sizing Guides - Detailed charts and customer photos reduce size-related returns.
Quality Checks - Strong QC before dispatch reduces damage-related returns.
Better Product Pages - More accurate descriptions and PDP images set the right expectations.
COD Controls - COD orders have higher return risk. Use prepaid incentives to balance.
Post-purchase Communication - Send SMS/email confirming product details to reduce impulsive returns.
Liquidation Plan - Have a strategy to quickly clear returned stock at discounts.
Key Takeaway
Festive sales increase both orders and returns. Brands that plan ahead with better PDPs, strict return policies, and liquidation strategies can protect margins and reduce losses.
About Faihai
Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and SMEs in the 0–1 and 1–10 journey, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.
Visit to know more www.faihai.in
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