Apparel Brand - Strategic Launch & Marketplace Readiness Made 20 Products Outperform 450+

Challenge

- Large catalogue (450+ products) but no clear revenue drivers

- Needed profitable, repeatable products that could scale on marketplaces

Our Approach

- Identified range gaps and guided launch of 20 new products

- Organized premium photoshoot and built initial review base

- Conducted competitive pricing & COGS mapping to align with marketplace profitability

- Ensured new products were repeatable styles, practical for a small brand to manage fabric/quantities

Results

- New 20-product range now contributes 60% of revenue

- Remaining 450+ products contribute only 40%

- Built a profitable, repeatable growth engine instead of chasing volume

About Faihai

Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and brands, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.

Visit to know more www.faihai.in