Packaged Food Brand - Expanded Organic Reach from 1K to 500K+ per Month with Content Revamp

Challenge

- Instagram stuck at 1.1K followers in 8 years with minimal growth

- Content was product-heavy, text-heavy, and poor quality influencer videos

- No brand story or engaging formats, looked more like catalogue posting than branding

Our Approach

- Revamped content strategy with UGCs, street interviews, founder-led videos, recipe videos

- Balanced product creatives with brand story-led carousels

- Focused on making content look authentic, engaging, and shareable

Results

- Organic reach grew from 1K/month → 500K+/month within 2 months

- First month: 180K reach, then scaled to consistent 500K+

- Followers grew 1.1K → 4K in 4 months (after being stagnant for 8 years)

- Top reel hit 1.5M organic views, with several others crossing 100K+ views

- Built a repeatable organic growth engine without paid push

About Faihai

Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and brands, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.

Visit to know more www.faihai.in