Consumer Brand - Drove exclusivity & traffic through D2C-only product launches

Challenge

- D2C site lacked differentiation vs marketplaces

- Needed a reason for customers to buy directly from the brand website

Our Approach for D2C exclusivity

- Launched exclusive D2C-only products (limited editions)

- Positioned them as loyalty hooks and promoted via CRM

- Integrated exclusives into brand storytelling & campaigns

Results

- D2C site traffic spiked with each exclusive launch

- Boosted CRM sign-ups and repeat engagement

- Website evolved into a brand hub, not just a sales channel

About Faihai

Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and brands, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.

Visit to know more www.faihai.in