Electronics Brand - Grew D2C share from 3% to 15% without hurting marketplaces

Challenge

- D2C site contributed only 3% of revenue while marketplaces dominated

- Needed D2C growth without cannibalizing marketplace sales

Our Approach

- Launched a zero-friction membership program with loyalty benefits

- Embedded D2C messaging inside marketplace deliveries

- Promoted community via print, hoardings & product launches

Results - D2C share growth

- D2C contribution grew from 3% → 15% in 2 years

- 2M+ customers onboarded into membership progr

About Faihai

Faihai is an eCommerce & growth agency built by ex-brand folks, focused on profitability from day one. We work with startups and SMEs in the 0–1 and 1–10 journey, helping them scale across marketplaces like Amazon, Flipkart, Myntra, and Ajio, grow on quick commerce platforms like Blinkit, Zepto, Instamart, and BigBasket, build high-converting D2C websites with performance marketing, and drive brand reach through content creation and social media growth.

Visit to know more www.faihai.in